WEBSITE

lobaglobal

Editing and publishing a school alumni site (2003-'04).

Role

Planning stories, editing submissions, reporting.

The big picture

The website was central to the organisation's brand-building exercise - to position itself as offering quality and useful services. The site had to evoke nostalgia even as it provided information on what's happening in school today.

The small steps

  • Content planning: Planned and executed 360-degree views, audio story (kindergarten kids reciting rhymes), in addition to alumni profiles and news from school. Launched e-newsletter.
  • Web-friendly text: Principles of writing for the Web were kept in mind while crafting the text.


RELATED LINKS
Notes on writing for lobaglobal
Notes on designing lobaglobal
Notes on editing LOBA e-newsletter
www.lobaglobal.com (current version)

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