LETTERHEAD

LOBA AGM 2004

Designing the letterhead for an alumni event.

Objective

Attract people to an alumni event that was 'cool' and 'different'.

The big picture

The organisation's letterhead had a hoary design. Since the organisers had planned the event to be different and 'cool', the letterhead used for inviting members to the event had to be refurbished to reflect the event well.

The small steps

  • Colour: For the cool theme, I chose a light shade of blue i.e. one that was not too bold.
  • Vertical lettering: The event name 'AGM 2004' was set in big font-size and positioned on the right, vertically. To imply a big event.
  • Overall: A letterhead different from the traditional - to convey an event billed 'different'.


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